Nordic major SF Studios’ board of directors has appointed Michael Porseryd as new CEO for the company. He will join the company during the first quarter of 2017. With its nearly 100-year-old legacy, SF Studios is the Nordic region’s leading film company, producing and distributing commercial high-quality films and TV drama for the Nordic and international markets.
Michael Porseryd has held numerous leading positions in the Swedish and Nordic media industry. As Nordic CEO for the global production company Endemol, he built up its Nordic operation between 2010 and 2015. Prior to that, he held various top management positions, including COO and Executive Vice President at Metronome Film & Television, as well as a number of CEO positions at MTG, with their subsidiaries Viasat, TV8 and ZTV.
“I’m extremely pleased and very excited to be entrusted with this opportunity, says Michael Porseryd. SF Studios has a fantastic legacy of producing and distributing content. I strongly believe in their well-defined strategy where content continues to be core as well as their focus on investing in new distribution channels and production of films and TV series for even wider audiences. I really look forward to work together with the talented team in the company”, says Michael Porseryd.
“Michael has a long, solid and well documented experience in the industry, including production and the acquisition of film and TV rights. I’m convinced that he, together with the SF Studios team and partners in the Swedish and Nordic film community, has what it takes to continue to build and develop SF Studios into Europe’s most exciting film studio,” says Ulrika Saxon, Bonnier’s representative on the board of directors of SF Studios.
Today, SF Studios’ business operations include local and international production of films and TV series, rights acquisitions, Nordic co-productions, distribution in the Nordic and international markets as well as digital consumer services.
The company has at present several exciting projects in its production slate including the international feature film Borg vs. McEnroe, starring Sverrir Gudnason as Björn Borg, Shia LaBeouf as John McEnroe and Stellan Skarsgård as Borg’s coach Lennart Bergelin. The film is planned for a fall 2017 Swedish theatrical release.
Last year’s biggest production, A Man Called Ove, a huge box-office hit with over 1.7 million Swedish admissions, was recently picked as Sweden’s nomination for the 2017 Oscar’s best foreign film category.
“Frida Westerberg, who has done a tremendously good job as acting CEO since June 2016, will continue in her previous role as deputy CEO and COO for SF Studios and remain central to SF Studios’ development,” says Saxon. “Furthermore, she will become part of Bonnier Growth Media’s executive management team in a strategic role, handling the business area’s future investments.”
For more information, contact:
Ulrika Saxon, owner representative on the Board of SF Studios, +46-70-643 60 65
Michael Porseryd, CEO-Elect, SF Studios, +46-70-270 92 68
Frida Westerberg, Acting CEO, SF Studios, +46-70-870 98 50
Kristina Linglöf, Head of Corporate Communications, SF Studios, +46-70-305 22 27
OUR HISTORY IN SHORT
For almost 100-years, SF Studios has been the leading film company in the Nordics with its head office in Stockholm, Sweden and subsidiaries in Norway, Denmark and Finland. We produce filmed entertainment for the cinema, television and home entertainment and are in addition the leading distributor of local and foreign films in this market.
Our business areas include; local production as well as Nordic and international co-productions, Theatrical and Home Entertainment distribution, International Sales and Digital online services.
We have a history of working with some of the most esteemed directors from early Nordic cinema as well as the great contemporary creative talents including Mauritz Stiller, Victor Sjöström, Ingmar Bergman, Bo Widerberg, Lasse Hallström, Bille August, Colin Nutley, Daniel Espinosa, Kasper Barfoed, Babak Najafi, Mads Mathiessen, Greta Garbo, Ingrid Bergman, Max von Sydow, Liv Ullmann, Stellan Skarsgård, Joel Kinnaman, Alicia Vikander – and many, many more.
Today, we build on that legacy by finding and promoting films and giving ideal production opportunities to new, talented and emerging film makers. Our expertise lies in finding, marketing and distributing popular and well-crafted film and television productions with great potential of success in the Nordic countries. We create worlds that people want to return to.
THE SF STUDIO LOGO
AB Svensk Filmindustri (SF) was founded on December 27, 1919 with the merger of AB Svenska Biografteatern and Filmindustri AB Skandia. The new company had to register and it became urgent to have a new company logo.
There are two legends of how this was solved. One is that it was the head of the advertising department (department of artistic advertising as it was called), Nils Hårde, who rapidly created the famous logo. Nils Hårde was not only head of the department for more than three decades (1920 – 1953), he was also one of the most acknowledged poster creators of his time with quite a few posters that have become classics.
Nils Hårde (1888-1962) was a student at the Academy of Fine Arts in Copenhagen in 1908-1911. He then moved to Gothenburg and worked as an artist at the newspaper Göteborgs Morgonpost before he joined SF in 1920. On the poster for Gösta Berlings Saga, 1924, and the only SF picture Greta Garbo actually starred in, Nils Hårde’s signature is on the top right hand corner and the SF logo on the top left hand corner.
The other legend states that it was an unknown lady who created the texts for the silent films, but there is no proof of this theory.
The Nils Hårde theory is the most likely and the one that SF is using as its official version.
The first film poster that used the SF logo was director Mauritz Stiller’s Johan, in 1921. In those early days the logo was very simple with a white S and F against a black background. It was not until the late 30’s that the company changed it to the two thin circle lines with the two beautifully shaped capital letters (still in black/white).
The logo was mainly used for print media and in the news reels (SF Journal). For the films it was rarely used, sometimes at the end and almost never as a vignette at the beginning.
During the 60’s a somewhat thicker logo was produced and the SF mark was placed on a square-shaped plate. From then on a number of variations were produced but in the mid-80’s it was decided that the original shape and form (the one from the early 30’s) was the ultimate version but now in a red colour.
THE SF STUDIOS TUNE STORY
The SF vignette tune was composed in 1943, but in order to see the big picture it is necessary to go back to the early days of 1910 to understand how the music is connected to the SF logo.
The exhibitor AB Svenska Biografteatern (the company was merged with Filmindustri AB Skandia in 1919 and re-named Svensk Filmindustri) decided to screen a weekly review in their theatres prior to the main film event. The review reflected the events and happenings of the time, both small and bigger ones, and of course had reports from the world of film. It was the only channel for live news in those days and the only way for people to actually see what was going on in the world.
When SF took over the weekly review in 1919 it was re-named the SF Journal.In the early 30’s the talkies had its breakthrough and a new SF Journal was released every fortnight and accompanied with neutral music.
During the Second World War there were a lot of competing journals screened in cinemas, such as the UFA Journal and the Paramount Journal, and in order to profile themselves the journals had to have its own signature tune.
At the time, SF had a Musical Director named Jules Sylvain employed. He was born in Stockholm in 1900 as Axel Stig Hansson and died in 1968 in Castiglione, Italy. Sylvain composed some 800 melodies during his career and is regarded the number one composer of Swedish popular melodies. Sylvain headed the SF musical department between 1937 and 1945.
According to the legend, Sylvain was in 1943, at a particular time, broke, had a slight hangover and in desperate need of money, asked to compose an “on and off signature” tune for the SF Journal.
Being a very talented musician it only took him a few minutes to come up with a melody that was to become the classic SF tune and he was paid 500 Swedish crowns for the trouble. The music was arranged by the skilful music arranger Julius Jacobsen and from then on and into the early 60’s the signature was heard at every screening of the SF Journal at SF’s theatres. Because of the breakthrough of TV during that period, the SF Journal no longer served its purpose and the production of the SF Journal was terminated and the music vanished into oblivion.
Then in the early 80’s SF decided that they wanted to profile their cinema screenings and the tune was once again put into use. The score was re-arranged by Peter Wiberg and kept in its new arrangement for almost twenty years. In 2002 the score once again was re-arranged in order to give it a little more fateful and classic touch. This time the arrangement was conducted by Adam Nordén, a well known film score composer. We have since then also added a more “childish” version used for the brand “Children’s SF Favourites”.
SF STUDIOS Logos and Fonts can be downloaded in the press kit below.
SF STUDIOS Logos and Fonts can be downloaded in the press kit below.